Research For Final Project: Typographer 1: Max Miedinger:

Max Miedinger is a typographer most famous for being known as the type designer who created or designed the famous typeface ‘Helvetica’. He was a Swiss Designer, born in Zurich in 1910 and died in 1980. In the late 20’s Miedinger trained as a typesetter and he eventually went to work for Edouard Hoffman. Hoffman was the director of the Haas Typefoundry. Here, he worked mainly as a salesman but in his spare time he designed the sans serif face ‘Haas Grotesk’ which also came to be known as ‘Helvetica’. This was in the mid 50’s. The typeface was hugely successful and made him famous. Other faces he designed were, the whole ‘Helvetica’ family was well as fonts like ‘Miedinger’, ‘Monospace 821’ and ‘Swiss721’ and ‘Swiss 921’. 'Helvetica' is a font or typeface that is found on the logo and designs for many companies in today's society.